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Online trains rant
Jun. 22nd, 2006 10:25 amLook, it's easy, okay? There are rules for this stuff. Well-established, industry-standard rules that even tiny one-man sweetie vendors get right.
1 - If you advertise mysite.com, then mysite.com really has to work. www.mysite.com has to work as well. If mysite.com gives an error, people will assume your site is broken (or run by numpties) and walk away. This is such a total no-brainer but lots of places do it. You're relying on the current version of the current popular product to correct your error - how dumb is that?
2 - Never ever ever require people to register before they're allowed to browse. It just pisses them off. They'll go elsewhere. Shops don't take people's details when they walk through the door, do they? Footfall is more important than stats. I have five minutes to check my train times. That becomes four if I have to log on, and two if I have to register. Ain't enough time, I'll walk away.
3 - Offer all the options. That's the whole damn point of the internet. Don't do what Argos did initially and offer a subset of their inventory - because it'll (guess what) piss people off and they'll go elsewhere. So if you have child/smoking/bike/disabled ticket flags, offer the bastard things.
Stelios, where are you? The British train experience needs a kick up the arse.
1 - If you advertise mysite.com, then mysite.com really has to work. www.mysite.com has to work as well. If mysite.com gives an error, people will assume your site is broken (or run by numpties) and walk away. This is such a total no-brainer but lots of places do it. You're relying on the current version of the current popular product to correct your error - how dumb is that?
2 - Never ever ever require people to register before they're allowed to browse. It just pisses them off. They'll go elsewhere. Shops don't take people's details when they walk through the door, do they? Footfall is more important than stats. I have five minutes to check my train times. That becomes four if I have to log on, and two if I have to register. Ain't enough time, I'll walk away.
3 - Offer all the options. That's the whole damn point of the internet. Don't do what Argos did initially and offer a subset of their inventory - because it'll (guess what) piss people off and they'll go elsewhere. So if you have child/smoking/bike/disabled ticket flags, offer the bastard things.
Stelios, where are you? The British train experience needs a kick up the arse.
