Gladiators: Boob Of Death!
May. 9th, 2008 09:28 amThe new series of Gladiators starts soon and teaser posters are popping up. They're all the same format: one of the new glads looking mean and photoshopped, with the caption "Gladiators Ready". Go on, read it without doing the referee bloke's voice in your head.
What confuses me is that the male glads are generally looking, well, gladiatorial - all muscles and mean stares and the promise that the contenders are going to get a kicking. As you'd expect. But the female glads are done up in statuesque poses that suggest not so much combat readiness as a flexploitation eagerness to bludgeon someone into unconsciousness with their Boobs Of Death.
C'mon marketing guys. Girls can be athletes too, y'know? They can even be athletes and hot, without having to unleash the cheeseball Red Sonja stereotype. There's something about this that suggests that the boys will be playing for real and the girls will be mud-wrestling for the boy's delight, and that doesn't sit comfortably. Female readers: Does this sort of cheese put you off? Or am I just overreacting?
Ah well, it's just the posters. I look forward to the marvellous silliness of the programmes later when they escape Sky 1's orbit.
What confuses me is that the male glads are generally looking, well, gladiatorial - all muscles and mean stares and the promise that the contenders are going to get a kicking. As you'd expect. But the female glads are done up in statuesque poses that suggest not so much combat readiness as a flexploitation eagerness to bludgeon someone into unconsciousness with their Boobs Of Death.
C'mon marketing guys. Girls can be athletes too, y'know? They can even be athletes and hot, without having to unleash the cheeseball Red Sonja stereotype. There's something about this that suggests that the boys will be playing for real and the girls will be mud-wrestling for the boy's delight, and that doesn't sit comfortably. Female readers: Does this sort of cheese put you off? Or am I just overreacting?
Ah well, it's just the posters. I look forward to the marvellous silliness of the programmes later when they escape Sky 1's orbit.