Apple, and before them Nintendo, are especially good at tuning the user experience so that everything feels 'just so' and there are no ugly bits or nasty surprises. Mario's walk and the speed of the iPhone swoosh are textbook examples.
Nobody else goes to the same level of trouble. And user testing is so very important.
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Date: 2010-05-27 01:13 pm (UTC)Nobody else goes to the same level of trouble. And user testing is so very important.