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The new series of Gladiators starts soon and teaser posters are popping up.  They're all the same format: one of the new glads looking mean and photoshopped, with the caption "Gladiators Ready".  Go on, read it without doing the referee bloke's voice in your head.

What confuses me is that the male glads are generally looking, well, gladiatorial - all muscles and mean stares and the promise that the contenders are going to get a kicking.  As you'd expect.  But the female glads are done up in statuesque poses that suggest not so much combat readiness as a flexploitation eagerness to bludgeon someone into unconsciousness with their Boobs Of Death. 

C'mon marketing guys.  Girls can be athletes too, y'know?  They can even be athletes and hot, without having to unleash the cheeseball Red Sonja stereotype.  There's something about this that suggests that the boys will be playing for real and the girls will be mud-wrestling for the boy's delight, and that doesn't sit comfortably.  Female readers: Does this sort of cheese put you off?  Or am I just overreacting? 

Ah well, it's just the posters.  I look forward to the marvellous silliness of the programmes later when they escape Sky 1's orbit.

Trapped by the Vidiator

Date: 2008-05-09 10:10 am (UTC)
From: [identity profile] ravenbait.livejournal.com
Battleaxe looks like a proper heavyweight. But WTF is she wearing? Could they not cope with the fact that strong girls don't have gappy feed-me-lettuce-and-tissue-paper thighs?

She's got some decent meat on her so they put her in a fake Hollywood Roman Centurion type kilt?

Dude, help. You have to get me out of here.

Re: Oh dude!

Date: 2008-05-09 11:46 am (UTC)
From: [identity profile] andygates.livejournal.com
And did they have to call her Battleaxe? Yeesh. I know Gladiator naming is the cheesiest of the cheese, but surely there was something less Carry On Follow That Atlasphere?

The enigmatic Enigma is almost sigworthy. That's Mystery Men stuff, that is.

Compare and contrast if you please the recent track world champeenships. Some fierce competition, bumps, scrapes, lycra and bulging muscules in all the right places, but with....

...hell, with dignity.

Re: Oh dude!

Date: 2008-05-09 12:20 pm (UTC)
From: [identity profile] ravenbait.livejournal.com
What has struck me is that this time the Gladiators are openly acknowledging that they're gong to be competing with each other for crowd attention.

The interviews with the old Gladiators all talk about how friendly they were and how much support and camaraderie there was. The old one was very British. It seems to have been Americanised.

Re: Oh dude!

Date: 2008-05-09 01:20 pm (UTC)
From: [identity profile] andygates.livejournal.com
It'll be Running Man one day...

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