andygates

From Wired:  "Perhaps, instead [of better medicine], we should be trying to develop the best placebo possible, testing one placebo against another -- giving some subjects a placebo and others a placebo placebo -- in order to determine the very most convincing nonsense we can muster. I suspect that a few years from now we'll be getting glowing pills the size of walnuts, administered by doctors with monocles and German accents, because the delivery is so darn convincing we'll quickly get better."

The idea of a placebo placebo tickles me giddy.